Value Innovation at citizenM hotels using Blue Ocean Strategy
Most organizations continue to fight for market share without realizing that it is a no-win battle. It is a fixed pie in which if one has to win someone else has to lose. citizenM hotels is a celebrated example of using Blue Ocean Strategy.
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In our most conservational webinar Michael Levie, co-founder of citizenM Hotels spoke about their journey of using Blue Ocean Strategy and answered many key questions.
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​How did citizenM sidestep competition? How did citizenM redefine market parameters and create uncontested market?
citizenM coined the phrase “Affordable Luxury for the People”. In the process they garnered a whole set of non-customers. What they called as Mobile travellers. How did they identify an untapped need for these set of customers – a white space?
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